Where were we? Ah yes, at the first shop in via delle Tovaglie! The voice about Daniela’s beautiful tablecloths spread rapidly and the shop became a very lively place where the best customers in Bologna met to order uniques garments made with the most beautiful furnishing fabrics and in the most imaginative colors! No longer having to resort to bleaches to remove stains from fabrics, ladies could finally venture on darker and brighter colors as well to combine more elaborate edges because the problem of ironing was also eliminated! “The miraculous fabrics” of Borgo delle Tovaglie were cleaned like a kitchen counter, a good pass with a damp sponge was enough to make them perfect and immediately ready for dinner or the next lunch! There was even a loyal customer who coined a slogan that we adopted since then: “the tablecloth that changes your life!”. Cute ! Right?
Laundry and ironing, before our anti stain tablecloths, were really painful notes, they were activities that took a lot of time!
Laundry and ironing were really painful notes, they were activities that took a lot of time! The table had to always be well laid out, there were no American placemats that at most could only be designed for breakfast. The approach was really different from today: even in clothing, men wore jackets and ties to go to work and there were shirts to iron every day! And the children? It was impossible to send them around without beautiful starched collars and well-ironed aprons.
Finally it was possible to save time and effort with the stain-resistant fabrics of Borgo delle Tovaglie and the customers, after trying them, also ordered made-to-measure tablecloths up to 4 meters long to be used for the most important occasions.